Do you have small or local business based in Leicester? One that is looking to get more traffic to their website but not sure how to achieve it. Well, a low cost SEO service package, that will increase your rankings in the Google results and drive more enquiries and customers to your website is the answer you’re looking for.
Our local Leicester SEO packages have been specially designed to support small and growing businesses with their internet marketing requirements. Getting your company website on to page 1 of Google is now essential, especially for locally focused businesses like Pubs, Restaurants, Taxis and tradesmen. This is because the internet has changed the way people find local services and tradesmen. 10 years ago, all you had to do was place an ad in the yellow pages, 5 years ago a simple website would do it, but now day’s things have change. Google is now the first and possibly the only place people will look when they need a local service or business.
If you want to achieve these higher rankings and get your Leicester based business on to page 1 in Google for your keywords, then Boost Local has the SEO package for you. Try this great SEO service Free for 90 days when you use the link below.
Local Leicester Search engine optimisation, or Local Leicester SEO, is still really the only cost effective way of increasing the amount of traffic your website gains from the search engines like Google. Any business in Leicester wanting to get their website noticed will not only want to appear in the local rankings but they will want to appear for the most amount of searches possible, which means ranking for local keywords on the first page of the standard or organic results.
Header tags are still very important, especially due to the reduction of emphasis given to some of the other meta tags. By far the most important is the H1 tag, this should be the focus of your post / page and should not be repeated in any other of the H tags. There is a lot of debate on the web about the use of the other H tags, but personally I think keeping visitors is more important than using all six type, so as they are often per set with different styles in CMS systems like wordpress choosing the header tags that look best and will engage the reader is the way to go.
When creating a title tag, there are two quick and simple tips you should use to help you in the rankings. First, always make sure that the title is as relevant to the product/service/site as possible, and two, keep your tags different on each page. The more pages that are ranked by the search engine, the bigger presence you’ll have online.
Carry out a search using Google for site:”www.yourdomain.com”. By doing this you will be able to see which pages of your website are being indexed and if those pages are being presented in a way which would cause searchers to visit your site. You can then do search engine optimisation on the pages of your website which aren’t indexed.
Choosing the right SEO package in for your local Leicester business can be complicated and confusing. This can be especially true as SEO isn’t fully understood by all small business owners. SEO stands for search engine optimisation and it is one of the most important services a business can invest its marketing resources in. When done properly, search engine optimisation can help your website appear on page 1 of Google and the other search engines. Just think how many of people in Leicester are looking on Google right now, all searching for the types of products and services you sell. Most will never look at page 2 of the results, so if you are not on page 1 you are not going to get the business. Even worse, by not using SEO you are effectively helping your competitors stay on page 1.
SEO is not a short term exercise that should be done once, it should be looked at as an ongoing & long term project. The algorithms that search engines like Google use to rank websites are constantly changing and your SEO will have to adapt to these changes throughout the life of the SEO campaign.
Do not double post, placing the same duplicate content on your website but under different headings is still duplicate content. This is a backwards SEO technique that some sites try and use to get a consumer to reread an article. It does not work and will like downgrade your rankings in the results as opposed to elevating them.
Creating back links is important but you must be discerning when it comes to the websites you choose to link back to your site from. Quality is everything in Google’s eyes. Having hundreds of links from low quality websites that do not get very much traffic themselves is nowhere near as good as having one link from a popular and trusted website. This effect will be amplified significantly if the website in question is seen by Google as relevant to your industry sector.
When you are about to hire a search engine optimisation company in Leicester, it is important that you do a bit of research first, ask questions about the company and all of the different tactics the company uses. Some good questions to ask are: “How many new links do they create” & “Do they include NAP citations for local SEO”
When writing new content, focus on one keyword per article, many writers try to overdo it, and include several different keywords throughout their articles. This turns readers off to your work, as it becomes obvious that you are writing for the attention of a search engine.
If its customers in Leicester you want then make sure you target them directly, show them that you know the area and include information that would be especially useful to them. Include pictures and images of Leicester, especially good is a local Leicester map showing your location. One thing you need to be aware of, is that Google can’t see or understand images so you will need to give them a full description of what they are. This is done by including an ALT tag for each image contain a well written description.
Including your targeted keyword in your page title is important but it is also important to make the page title interesting. Rankings are also affected by your “CTR” click through rate. So make your title compelling and encourage more people to click through to your website.
If you are working with SEO in Leicester, it is important to remember that SEO is an ever-changing field. The techniques that worked a year ago, may no longer work today. As an example of the changes techniques we have seen in SEO over the last few year, let’s look at keyword meta tags. At one stage these where one of the most important factors that Google looked at when calculating ranking positions but now have become virtually irrelevant. Google is constantly changing and your SEO will need to as well.
Hopefully by now, we have convinced you of the benefits of SEO and the need for your Leicester business to appear on page 1. All that left to do is to find the right SEO package at the right price for your business. Think of how much one or even ten new customer are worth to your business when looking at the cost of a monthly SEO package, this will allow you to determine if the ROI will be profitable or not.
Building high quality back links is now one of the most important SEO techniques, but you must make sure to avoid linking from bad neighbourhoods such as adult sites. The greater the number of back links that point at your site the higher the positively effect it will have on your site’s search engine results page rank. However if you include any back links from bad neighbourhoods such as servers with adult site on them, you can make your site guilty by association causing search engines to penalize your website. It is best to avoid adult sites, gambling sites and free-for-all link farms when building back links.
Stay ethical. Many websites employ the practise of, what are called “Black Hat” tactics, meaning they use unethical practices in order to gain an advantage in the search engine results. Examples of these types of tactics are keyword stuffing and “Doorway pages”. Stay away from these, because although you might get some short term gain, if a search engine realizes you are using them, they will likely ban your site from their pages.