Search engine optimisation is often maligned and confused with search engine manipulation. What’s the difference I hear you ask? Well SEO is the process of giving the search engines what they want were as search engine manipulation is about try to trick them. You can call it white and black hat, but at the end of the day if you produce a website that search engines love they will rank you and rank you well.
You should make sure that the search engine optimisation for London you choose uses a quality and proven technique. The stuffing of keywords all throughout your site is no longer effective apart from to lower your audience’s confidence in your content. Consider creating content that is specific to your business industry. This will engage your audience and encourage them to read more of our content keeping them on your website for longer, a metric that the search engines take in to account when ranking.
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When selecting keyword and phases to target, the most important thing to consider is if people actually search for those terms. If no one searches for them there is no point in doing any SEO for them as even if you can achieve first place in Google there will no increase in your traffic or sales. So when it comes to choosing keyword, its research, research and more research that will drive your success.
Nothing will get your in trouble with search engines faster than plagiarising content for your site. So always make sure that your content is 100% original, this is very easy to do thanks to services such as copyscape.
Write website content that give something to the reader. Writing just for search engines is only going to work short term as reader will not stay on your website or share uninteresting and uninformative content. If readers believe the content has value they will want to tell their friends and this will bring trust and a bucket full of high quality links.
As much as possible, stay away from frames in your website. Search engines can’t index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
While content is always going to be key to any successful search engine optimisation, it’s important to remember that ultimately you are writing for other people, so give them what they want rather than what you think search engines want. Good quality, easily readable and informative content that is going to engage visitors is much more valuable than text packed with keywords. Quality always wins over quantity in SEO London.
When optimising your search engine rankings, always avoid publishing the same content in more than two locations on your site. Search engines will see this as duplicate content and penalise your for it. If you have to place duplicate content for site reasons make sure you add these pages to your robots file so that the search engines do not crawl or index the content.
Overdoing it with the keywords on your site could get you labelled as a spammer. If you come to the attention of the search engines as a spammer, your site will be crawled a lot less and even removed from the index altogether if you’re not careful.
One way to make your site more useful to your customers and more comprehensible to search engines is to use SEO or search engine optimisation. SEO London is an economical method to aid in getting your site more page views by constructing pages which rank highly in search engines. It can take days for you to see results with SEO, even if you request a search engine to web crawl through you site, so don’t get discouraged when optimising.
A good rule of thumb to follow for ultimate search engine optimisation is to never change or retire a page URL without providing a 301 redirect to the updated page. The infamous 404 page not found error, is the worst page that can be displayed for your site, so avoid this by implementing a 301 redirect.
The frequency that Google crawls our website or crawl rate as it known in important when it comes to rankings, the more often Google crawls your website the fast it will take account of the SEO work being completed and the quicker your ranking will elevate. Google looks to how often you post new content but also looks at how often you update existing content as well. So it’s all a matter of convincing Google that it need to check regularly by posting and updating content as often as you can. It’s much better to post once a week than to put up 5 new posts all at once.
Viral content is an amazing way to drive traffic to your website! You want people to post links to your site everywhere, and having something that catches on like wildfire is a great way to do it. Make sure you have tools for people to easily share your content, like Add to Any.
One surefire way to identify the most relevant keywords for your site is to purchase pay-per-click (PPC) ads. These ads, which are purchased from the search engine itself, offer insight into which specific keywords generate the most traffic, as well as which keywords may be dragging your site down.
As presented in the simplest terms at the beginning of the article, search engine optimisation simply means attracting more customers to your website, which increases profits, a goal that every website in London needs to achieve.